The Future Of AI Regulation In Advertising

Read full article on AdAge

Ad leaders weigh in on the need for setting industry standards for artificial intelligence.

Below is an excerpt of a longer article in AdAge that includes POVs from dozens of leaders from around the ad industry:

As an industry focused on fostering human connections and relating to people on an emotional level, the question of how big of a role AI should play in creative work is an important one.

“I’ve heard many advertising leaders express enthusiasm that AI will help make more effective work, more efficiently,” said Greg Harrison, chief creative officer at Mocean. “But phrases like ‘more effective’ and ‘increased efficiency’ are the words not of creativity, but of commodification.”

Harrison said there’s a danger in creative leaders getting seduced by the false promise that AI can somehow lessen or remove the risk essential to the creative act, and that the best brands and creatives understand that greater value, including more money, is the byproduct of breakthrough creativity.

“At the heart of all great creativity is a person with a vision for something that doesn’t yet exist, who listens to an inner voice, filters it through their personal taste and years of experience, and takes risks in finding unique ways to [express their vision and] move people with their work,” he said.